Successful sponsoring with Dynamics 365

Sponsorship makes an important contribution to the turnover of the BSC YB football club. In order to meet the growing demands in sponsorship management, a user-friendly and customer-oriented system was configured together with isolutions.

The Bernese sports club Young Boys with its professional football team has been an integral part of the highest Swiss football league – the Raiffeisen Super League – for years. The sales team makes an important contribution to the company’s turnover by acquiring regional, national and international sponsors. This includes the design of attractive advertising platforms and the sale of advertising products as well as the development of a comprehensive partner network.

 
YB
 

Vorteile von Dynamics 365

Enter, change and retrieve relevant information in a short time
Due to a central filing system only one solution is used
Targeted advice through a 360° customer view

Initial situation

For their daily work, YB’s sales staff used Excel lists and various systems that no longer met current requirements. With the development of a new solution, the company wanted to manage customer data centrally and transparently, provide structured customer care through a history and a standardized sales process, and save time when entering and retrieving new data. The new solution should provide YB with a central and structured data collection option, save time and thus increase efficiency as well as provide needs-based and meaningful reporting.

Solution

The new CRM solution enables the sales staff from the commercial/sponsoring department to obtain all information about customers and contracts from one source. Together with isolutions, a very user-friendly and customer-oriented system was configured based on Microsoft Dynamics 365, which can be easily extended for future requirements. YB also relies on the postcode management system developed by isolutions, which simplifies the collection of company data and minimises the error rate.

Screenshot Lösung YB

"Thanks to the CRM system we have a uniform database, better administration and faster information retrieval. As a result, we can optimize our processes, save time and see a competitive advantage over other clubs in the medium and long term. Dynamics 365 also helps us tremendously to make our customer service more efficient and consequently to optimize customer loyalty".

Alain Kappeler, CEO BSC YB

Benefits of the solution

  • The optimal configuration of the solution enables users to capture, retrieve and modify the relevant information within a very short time.
  • Employees can advise customers in a targeted manner through active activity management and thus obtain a history that provides a 360° view of the customer.
  • The system has been optimised to meet the needs by recording all information centrally and in a uniform way. This saves YB a considerable amount of time when creating and retrieving contracts.
  • Users do not have to switch between several applications and work with only one solution.

Further success stories

Allreal – one central CRM

ZHAW – D365 Cloud Migration

Schleuniger – with Dynamics 365 into the cloud

brocki.ch – CRM and customer card

Graphax – optimized customer care with Dynamics CRM Online

BKW – futureCRM

Mobiliar – Central media management

IWB – Contract Management

University of Zurich – Course management with Dynamics 365

Beitragsbild Hallenstadion

Hallenstadion – Central data pool with Dynamics 365

Infront – Seamless contract management

BSC YB Cloudmigration

Mineralquellen Eptingen AG – Efficient sales processes

together AG

BLS AG

Spectrum Value Management

Polaris Investments

VZ Asset Centre

HACO AG

Wincasa AG

Sonceboz SA

Linen weaving mill Bern AG

National Association for Quality Development in Hospitals and Clinics

RESO Partners AG

Doctors’ phone

isolutions success story klett headerbild v0100

zCapital

Bernd Remmers Consultants

Pilotage

Dedica

Previs

ifolor – Dynamics 365

Swiss Federal Office of Energy

isolutions Referenz: Grand Casino Baden

Grand Casino Baden – Central Marketing Tool

OIZ – Dynamics CRM

SR Technics – Quotation preparation

Spie – Illustration of sales processes

City of Zurich – xRM solution

Location Promotion Canton of Berne

VöV – Money distribution with Dynamics CRM

Federal Office of Information Technology, Systems and Telecommunication (FOITT)

Success Story: Biella AG

Biella – Central data management

Department of Defence, Civil Protection and Sport (DDPS)

BSC YB – CRM for sponsoring